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Entry of New Product on the Pharmaceutical Market
Mašát, Petr ; Kostřiba, Jan (advisor) ; Kotlářová, Jana (referee)
This thesis is focused on a private brand of food supplements called IPC COMPLEX. IPC COMPLEX is produced by company Pharmaceutical Corporaration, a.s., and has been freshly introduced in the Czech market. The paper aims to assess production costs and sales in 2013, to calculate mark-up, margin and total gross profit. A comparison of sales with the rival products in each category follows. The evaluation is also subjected to meet the balance sheet established before entering the market. Moreover, the aims of the management are assessed together with return on investments and presumed positive impact on management of the society. The research focuses on monitoring the private brand. The data - provided exclusively for this research, were collected in 2013 and represent all 42 pharmacies owned by the chain IPC in the Czech Republic. The thesis tries to evaluate economic impacts of private brand on the pharmaceutical market for food supplements. These consequences are compared with impacts of private brands in other fields. Generally, the impact is believed to be positive and to be beneficial for powerful retail chains. Despite the minor failures, this thesis proved that a private brand of food supplements can have the very same positive impact on the Czech pharmaceutical market. The private brand has...
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Entry of New Product on the Pharmaceutical Market
Mašát, Petr ; Kostřiba, Jan (advisor) ; Kotlářová, Jana (referee)
This thesis is focused on a private brand of food supplements called IPC COMPLEX. IPC COMPLEX is produced by company Pharmaceutical Corporaration, a.s., and has been freshly introduced in the Czech market. The paper aims to assess production costs and sales in 2013, to calculate mark-up, margin and total gross profit. A comparison of sales with the rival products in each category follows. The evaluation is also subjected to meet the balance sheet established before entering the market. Moreover, the aims of the management are assessed together with return on investments and presumed positive impact on management of the society. The research focuses on monitoring the private brand. The data - provided exclusively for this research, were collected in 2013 and represent all 42 pharmacies owned by the chain IPC in the Czech Republic. The thesis tries to evaluate economic impacts of private brand on the pharmaceutical market for food supplements. These consequences are compared with impacts of private brands in other fields. Generally, the impact is believed to be positive and to be beneficial for powerful retail chains. Despite the minor failures, this thesis proved that a private brand of food supplements can have the very same positive impact on the Czech pharmaceutical market. The private brand has...
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Distribution of medicines in Slovak republic
Čechová, Kristína ; Mervart, Michal (advisor) ; Zrubcová, Dana (referee)
The Master thesis is dedicated to distribution of drugs and medicines in Slovak republic. The first chapter includes definition of logistics and describes the basic concepts of supply chain management. It also explains the main reasons for including distributors and pharmacies in distribution channel and what are their main roles. The Slovak health policy, legislation, and specificities of pharmaceutical industry are described in the thesis too. The last chapter of the first part deals with the price regulation and explains how the prices are created. The practical part includes the analysis of Slovak pharmaceutical market. The last chapters are crucial to understand the problem. I described here how three real companies -- pharmacies and a distributor work and operate on the market and I tried to find the best ways how to optimize their processes. The current trends in data synchronization and standardization are also included.
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Dopad cenové regulace léčiv v České republice a na Slovensku na postavení vybraných zájmových skupin
Musilová, Hana
Musilová, H. The impact of price regulation of drugs in the Czech republic and the Slovak republic on the status of selected interest groups. Bachelor thesis. Brno: Mendel University, 2015. The bachelor thesis deals with impact of price regulation of drugs in the Czech republic and the Slovak republic on the status of interest groups. The aim of this thesis is to describe methods of price regulation of drugs in the Czech republic and to evaluate impact of setting maximal prices of drugs. The thesis also solves the problem of parallel trade with drugs in the Czech republic, compares it with situation in Slovak republic and is looking for possible solutions to this problem.
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Marketingová strategie značky Supradyn na trhu Běloruska
Shlapak, Nastassia ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on the Belorussian market of polyvitamins, particularly, on the brand Supradyn belonging to Bayer group company. The work includes situational analysis and elaboration of strategy for development of Supradyn in Belarus, specifically, creation of marketing plan for the business-to-consumer (B2C) market. The thesis demonstrates a new strategy of a product that was already introduced on the market but, having a strong potential, does not have a promotional support and is in a "hibernation"condition.
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